Vote Yes for Phoenix

Phoenix Midtown modern skyline aerial view with downtown Phoenix at the background on N Ce

Yes on BOTH 487 & 488 for PHOenix

Early voting begins October 9, and Election Day is November 5th

Phoenix voters have the opportunity to protect essential services along with funds for parks, water and street maintenance.

View of the Phoenix metro area valley from South Mountain Park, along the Mormon Trail.jpg

Ruben Alonzo
Chair
Roosevelt Row Community Development Corporation

As Chair of Roosevelt Row CDC, I strongly support the Phoenix General Plan update on the November 5th ballot. This update is crucial for ensuring sustainable growth and enhancing our vibrant downtown community. By prioritizing smart development, affordable housing, and green spaces, the plan will help foster an inclusive and thriving urban environment. We urge you to vote 'yes' to continue building a dynamic and creative city that benefits all residents.

Devney Majerle
President & CEO
Downtown Phoenix Inc.

Updated every 10 years, per Arizona State Statutes, Phoenix’s General Plan articulates the community’s vision of a more connected city. Approval of PlanPHX 2025 is on the November 5th ballot as Prop 488, and approving this important General Plan update will allow for Phoenix to become an even more connected city through equitable and inclusive urban and regional planning processes. Through the core pillars of shared prosperity, health and well-being, improved community, and thriving built and natural environments, PlanPHX 2025 provides the vision and blueprint for how to grow and evolve to meet the needs of Phoenix residents and the future.

Carol (Shixue) Hu
South Mountain Village

Phoenix is a city like no other in the world, rooted in history and culture, defined with beautiful desert landscapes, active with fifteen unique and diverse urban villages, and connected across vibrant and welcoming communities and neighborhoods. As Phoenix continues to grow and evolve to meet the needs of the future, our people and places will continue to be the heart of our great city.

Caroline Lobo
Hatcher Urban Businesses

The General plan sets the foundation for how a city will grow and develop. It is a long-range guide for the city and its residents as it sets the Community Vision, Goals and Implementation Strategies for sustainably developing the city with regards to energy, housing, neighborhoods, public infrastructure, natural resources, transportation, economic development, and land use.

With Phoenix experiencing rapid growth, it is imperative that we have a grounded, yet futuristic vision. Our General Plan includes enhanced equitable opportunities for our residents to enjoy a quality of life that is healthy and prosperous. Our desert environment is like no other, and an opportunity to hone in on our vision to be the most innovative flourishing sustainable desert city in the world. This General Plan allows us to retool, honor our history, and preserve our assets while strengthening our connections to our people, local neighborhoods, and the global community.

Clark Princell
President & CEO
Valley Partnership

Valley Partnership supports the City of Phoenix 2025 General Plan. This ten year vision for the city provides a blueprint for building upon the economic and community successes of the city. By focusing on responsible growth and connectivity, the 2025 General Plan will maintain Phoenix’s vibrancy and prioritize the well being of Phoenix residents.

Billy Shields
Committee Member, PlanPHX25
Willo Neighborhood

As a retired Phoenix Fire Captain and lifelong resident of Phoenix I truly enjoy and love our city. Phoenix is widely recognized as a unique and vibrant community with a great quality of life and abundant opportunities for those who live here. How did this dry desert place become a world class city? Thoughtful planning and a voting population that approved visionary ballot measures that literally turned Phoenix into a desert oasis.

Now we get to vote on a long-term planning map, the General Plan, that has the goal of creating a "connected oasis". This plan is inclusive, sustainable, visionary.
The bold General Plan proposal is ambitious and sweeping. This is how we keep our desert oasis moving forward and avoid decline as many cities have suffered.

Please join me in voting YES for good planning, visionary goals, and a "Connected Oasis".

Community Support

PROP 487

If the measure fails, the City would be

forced to return to spending limits that are 45 years old.

That would require the city to cut more than $2 billion from Phoenix’s budget and devastate essential services such as police and fire, water, parks, and street maintenance.

PROP 488

Vote Yes on Prop 488 allows Phoenix to enact the City Council’s General Plan.

The City Council’s General Plan provides guidance for development, conservation and infrastructure investments. The General Plan includes no changes to land use, zoning or taxes.